Endurance coaching · cycling · triathlon · ultra

Train like an engineer. Ride like you mean it.

I coach endurance athletes with one goal: maximal efficiency. Structure, nutrition and race-day execution that fit around a life that doesn't stop.

Joe Howe riding
Joe Howe running
My story

At 18, I woke up from a coma with no roadmap.

Eventually I picked up a barbell and bulked up to 96 kg, pulled 200 kg deadlifts, but something was missing.

Then I found a bike. In 8 months I moved my FTP from 180 W to 300 W and shed 20 kg. Then I discovered ultra endurance, and realised I'd found my calling.

I'm a mechanical engineer (BSc, MSc in Renewable Energy), currently designing my own TT bars. I approach training the same way: maximal efficiency.

180→300 WFTP in 8 months
−20 kgwhile getting faster
Ultraendurance racer

What I coach

Cycling, triathlon and ultra events, built around your life rather than the other way round.

Training structure

Blocks built from your own data, with interval targets from what you can actually hold, not a generic % of FTP.

Nutrition

Day-to-day fuelling and on-the-bike nutrition for long days and big blocks.

Race-day execution

Pacing, fuelling and decisions for TTs, sportives, triathlons and ultras.

Fits your life

Work, family, travel: the plan bends so you keep training consistently.

Free · ready in minutes

Free rider diagnostic

Upload the rides you've already done. Every ride is read second by second, and you get a report on how you're built as a rider.

  1. Upload your Strava or Garmin export, or any .fit files
  2. Your rides are analysed automatically
  3. Your report is ready in a few minutes, and we email you the link
  • Your strengths and what's holding you back
  • The 3 changes that will make the biggest difference
  • Interval pacing menu: watts for 1, 2, 4 and 10-minute reps
  • Durability, repeatability and your full training history
Get my free diagnostic
Example diagnostic report on a phone
Free guide

Cycling Performance Map

The ultimate guide on how to improve each performance attribute as a cyclist: what to train for 20-minute power, VO2max, sprint, durability and more.

Open the map
Part of the Cycling Performance Map

Coaching: free consultation

Tell me about your riding, your goals and your week. I'll come back with how I'd approach it, no strings.

Book a free consultation

Questions

Is the diagnostic really free?

Yes. Upload your files and you get the full report. No card, no subscription.

What files do I need?

The easiest is your full Strava export (request it in Strava's settings, in your phone's browser) or your Garmin Connect export. Any .fit files from Wahoo, Zwift, TrainingPeaks and others also work. You need a power meter or smart trainer for the power analysis.

How long does it take?

Usually a few minutes after your upload finishes. You get a private link straight away that turns into your report, and we email it too.

What happens to my data?

Your files are only used to make your report, never shared or sold, and deleted within 30 days. Privacy details.

Do you coach beginners?

Yes, from first sportive to ultra racing. Book a free consultation and we'll see if it's a fit.